It all started more than twenty years ago when a guy proposed to his girlfriend with a gorgeous diamond engagement ring he bought from Steven Singer Jewelers. The company website, headlined "Why Hate Steven?", posts a story Griffin says is real: Still, the question remains: Why hate Steven Singer? "We were looking to grow and Detroit seemed like a good market to us," says Jac Griffin, who handles marketing for the jeweler. Outside Philly, they only have billboards in Metro Detroit - 10 of them, which first surfaced in late January. The company advertises nationally on social media and on radio, including WRIF's Dave & Chuck The Freak, which generated a good response.
The billboards are simply a clever advertising campaign. Turns out that Steven Singer is a Philadelphia jeweler who specializes in diamond wedding rings and gold dipped roses for Valentine's Day and takes orders by phone and the Internet. So we wondered, who is Steven Singer and who hates him so much that they'd buy billboards? Tool around Metro Detroit and you're bound to find an ominous billboard that says: "I Hate Steven Singer." Southwest Detroit billboard near the Ambassador Bridge.
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